VIVO Cafe creates the VIVOlicious for the lunch on Lawsons campaign

You’ve heard the phrase, there’s no such thing as a free lunch. Lawsons bread is about to change all that with the launch of their latest campaign in the Rocks, Sydney last week.

The campaign brings together 20 of Australia’s best chefs to create a signature sandwich using one of the four varieties of Lawson’s bread, Original White, Settlers’ Grain Homestead Seed & Grain and Stonemill Wholemeal.

Angela Vithoulkas from the VIVO Café Group in Sydney’s CBD, is delighted that VIVO Cafes has been chosen as one of the venues involved in the campaign.

“I was thrilled to be invited to join this campaign,” says Angela. “As creating sandwiches with a difference is something that we do on a daily basis, I was confident that we could create something special, substantial and memorable.”

The resulting creation has been named the VIVOlicious and is a careful balance of protein, vegetables and complementary flavours. With a homemade sundried tomato relish as the base (no butter) on Lawson’s Stonemill Wholemeal bread, Angela , together with her brother Con, co-founder of VIVO, combined chargrilled pesto chicken with roasted pumpkin, Australian brie and baby roquet.

“This isn’t a middle of the road sandwich. It’s big on flavor, without being over the top. We’re not hinting at anything, it’s a statement of great flavours, wholesome ingredients and a satisfying meal that leaves you feeling full – but in a yummy good way. You will enjoy every last Stonemill crumb!” says Angela.

The campaign, fronted by funny man Tim “Rosso” Ross, kicked off with the gathering of all 20 chefs yesterday in the Rocks and will tour around Australia to each venue. Lawsons are inviting people to register at the Lunch on Lawsons website to receive one of 2000 free sandwiched being given away on the venue’s designated date.

“Our turn is June 1^st at our 388 George St venue,” says Angela. “We’ll be starting pretty early in the morning, but I think we’re up to the challenge. I’ve been making sandwiches in bulk for the better part of 25 years so I could do this with one hand tied behind my back,” she jokes.

For more information about Lunch on Lawsons click here

About VIVO Cafés

VIVO Cafés are both located on George Street in Sydney’s CBD. Owners Angela and Con Vithoulkas know, after 25 years in the café industry, that they have created their finest work ever with the winning VIVO formula of sensational coffee, fabulous food and exceptional service.

The winner of 6 awards, including City of Sydney Business Award for Outstanding Café of the Year and Outstanding Business of the Year, VIVO Cafés can attribute their success to the drive and business acumen of Con and Angela, herself the winner of the Telstra New South Wales 2007 Women’s Business Owner and described by Madison Magazine as Australia’s “food guru”. Their continued dedication to providing excellence in service, food and coffee sees them brewing more coffees for Sydneysiders, Monday to Friday, than any other CBD outlet. And they intend to continue conquering the world, one coffee at a time!