SOCIAL MEDIA

Angela Vithoulkas has harnessed the power of social media to promote VIVO Cafe and subsequently reduce their advertising expenses.

VIVO Cafe regularly connects with its customers and sucessfully promotes events, news and special offers via Twitter, Facebook, Foursquare, email marketing and the Little VIVO Lady Blog.

Two examples of the success of VIVO Cafe's social media participation have been the Lunch on Lawsons promotion and the Foursquare World First Cafe Swarm Event.

Click here to view a recent article on VIVO Cafe's social media promotions in My Business magazine.

LUNCH ON LAWSONS PROMOTION

On the 1^st June, 2010, Lawsons Breads gave away 2,000 'VIVOlicious' signature sandwiches to the lucky first 2,000 people to register via their website. Angela, together with her brother Con, designed this signature sandwich by combining chargrilled pesto chicken with roasted pumpkin, Australian brie and baby roquet. The Lunch on Lawsons promotion was advertised exclusively via VIVO Cafe's social media networks such as Twitter, Facebook, email newsletter and their website. Amazingly the 2,000 registrations were received within two weeks of the opening of the Lunch on Lawsons website. For more information click here.

View the photos below:

FOURSQUARE SWARM

As a fun test of the power of social media, VIVO Cafe at 388 George Street, Sydney CBD arranged and promoted a ‘Breakfast’ Swarm for 7.30am on Tuesday 3^rd August. The Swarm was aligned with a local Sydney Charity and donations would be made from tickets sold on the day.

A Foursquare ‘Swarm’ requires that 50+ Foursquare users check in to a venue within a three hour period. Once the 50^th person checks in all users who have checked in at that venue in that period will be awarded the elusive Swarm badge. The Swarm badge can be difficult to unlock due to the fact that 50+ Foursquare users need to be checked in at the same venue in a three hour period.

The Swarm was promoted for two weeks prior to the event and gained lots of interest around Sydney and even worldwide. All promotions were conducted online via Twitter, Facebook, the VIVO website and the VIVO Cafe email newsletter.

Logging 78 unique visitors and 134 check-ins, the Swarm breakfast, the first of its kind in the world organised by a café, unlocked the coveted Foursquare Swarm Badge before 9am, two hours after the first check-in for the morning. For more information click here.

View the photos of the event below: